What lessons can we learn from Legal Tech
My wife and I recently went on a ‘date’ to a panel discussion about legal tech (who says romance is...
18 Digital Blog
Thoughts, ideas and discussions about digital marketing, automation and data & analytics.
ABM is Test cricket without the bats and balls?
Even in Canada, hockey, basketball, football (and increasingly soccer) dominate North American...
Ethical marketing - don’t be a d*ck
In general, I consider myself to be a pretty good person. I love my family, I’d like to think I’m...
The importance of using data to craft digital strategy
Good strategy uses as many inputs as possible from a wider group of sources, such as focus groups,...
Content marketing in the age of short atten…. SQUIRREL
Something paradoxical is happening in content marketing right now.
As marketers, we all know the...
Getting prepared for ad targeting without Cookies
For the past few years, to address mounting privacy concerns, Google has warned advertisers that...
What’s in a name? (or why 18 Digital.)
When I started my digital marketing consultancy, one of the first things I had to decide was...