---
title: 18 Digital Blog
description: Thoughts, ideas and discussions about digital marketing, automation and data & analytics.
---

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# 18 Digital Blog

Thoughts, ideas and discussions about digital marketing, automation and data & analytics.

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<https://18digital.ca/blog/learning-lessons-from-legal-tech>

## [What lessons can we learn from Legal Tech](https://18digital.ca/blog/learning-lessons-from-legal-tech)

My wife and I recently went on a ‘date’ to a panel discussion about legal tech (who says romance is...

<https://18digital.ca/blog/abm-is-test-cricket-without-the-bats-and-balls>

## [ABM is Test cricket without the bats and balls?](https://18digital.ca/blog/abm-is-test-cricket-without-the-bats-and-balls)

Even in Canada, hockey, basketball, football (and increasingly soccer) dominate North American...

<https://18digital.ca/blog/ethical-marketing-dont-be-a-dck>

## [Ethical marketing - don’t be a d\*ck](https://18digital.ca/blog/ethical-marketing-dont-be-a-dck)

In general, I consider myself to be a pretty good person. I love my family, I’d like to think I’m...

<https://18digital.ca/blog/why-data-is-critical-for-digital-strategy>

## [The importance of using data to craft digital strategy](https://18digital.ca/blog/why-data-is-critical-for-digital-strategy)

Good strategy uses as many inputs as possible from a wider group of sources, such as focus groups,...

<https://18digital.ca/blog/how-to-keep-your-audiences-attention>

## [Content marketing in the age of short atten…. SQUIRREL](https://18digital.ca/blog/how-to-keep-your-audiences-attention)

Something paradoxical is happening in content marketing right now.

As marketers, we all know the...

<https://18digital.ca/blog/getting-prepared-for-ad-targeting-without-cookies>

## [Getting prepared for ad targeting without Cookies](https://18digital.ca/blog/getting-prepared-for-ad-targeting-without-cookies)

For the past few years, to address mounting privacy concerns, Google has warned advertisers that...

<https://18digital.ca/blog/whats-in-a-name-why-call-a-consultancy-18-digital>

## [What’s in a name? (or why 18 Digital.)](https://18digital.ca/blog/whats-in-a-name-why-call-a-consultancy-18-digital)

When I started my digital marketing consultancy, one of the first things I had to decide was...

[![White out landscape](https://18digital.ca/hs-fs/hubfs/White%20out%20landscape.png?width=300&height=106&name=White%20out%20landscape.png "White out landscape")](https://18digital.ca/)

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- [Data & Analytics](https://18digital.ca/data-analytics)

### 18 Digital

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- [Contact](https://18digital.ca/contact-us)

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