--- title: Data and Analytics - 18 Digital description: Get more out of your data and leverage key insights from your company's most valuable assets. Find out more today. image: https://18digital.ca/hubfs/Services/Data_and_analytics/Data_reconciliation%20Medium.png --- [![White out landscape](https://18digital.ca/hs-fs/hubfs/White%20out%20landscape.png?width=500&height=177&name=White%20out%20landscape.png "White out landscape")](https://18digital.ca/?hsLang=en) [![original - landscape-1](https://18digital.ca/hs-fs/hubfs/original%20-%20landscape-1.png?width=500&height=182&name=original%20-%20landscape-1.png "original - landscape-1")](https://www.18digital.ca?hsLang=en) - [Home](https://18digital.ca) - Services - [Digital Strategy](https://18digital.ca/digital-strategy) - [Marketing Operations & Automation](https://18digital.ca/marketing-automation) - [Data & Analytics](https://18digital.ca/data-analytics) - About Us - [About 18 Digital](https://18digital.ca/about-us) - [Contact Us](https://18digital.ca/contact-us) - Resources - [Downloads](https://18digital.ca/downloads) - [Blog](https://18digital.ca/blog) - [Contact Us](https://18digital.ca/contact-us) # Using Data to Unlock Insights We are helping businesses to drive results through informed decision-making by leveraging raw data to gain actionable insights. [Find Out More](https://18digital.ca/contact-us?hsLang=en) ![hero-jobbies-7](https://f.hubspotusercontent00.net/hubfs/395201/hero-jobbies-7.svg) ##### UNLOCKING THE VALUE IN DATA ## Using Data for Better Customer Insights Data is one of the most valuable assets a company holds.  However, brands need a clear strategy to use that data to produce actionable insights and unlock the value within the numbers.  By taking a deep dive into data sets, we can reconcile data with an overarching digital strategy to provide a full joined-up view of customer behaviour and turn data into stories that can help fuel brand positioning, campaigns, marketing tactics and more.  ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/blue_lady_background_jobbies%20(1).png) ![Data reconciliation image](https://18digital.ca/hubfs/Services/Data_and_analytics/Data_reconciliation%20Medium.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/blue_lady_background_jobbies%20(1).png) ![Data reconciliation image](https://18digital.ca/hubfs/Services/Data_and_analytics/Data_reconciliation%20Medium.png) ##### DATA DRIVERN BEHAVIOURAL INSIGHTS ## DATA RECONCILIATION There are many ways to gain insights into customer behaviour, such as surveys and focus groups, which provide valuable qualitative data points.   By layering data from websites, ad performance, broader market trends, and more, brands can gain a much broader and richer view of customer motivations and understand blockers and objections.  [Get to Know Us](https://18digital.ca/contact-us?hsLang=en) ##### PRIVACY-COMPLIANT AUDIENCE TARGETING ## COOKIELESS TARGETING As privacy restrictions tighten globally, brands must find new ways to target ads to relevant audiences. We can open up new markets and drive performance and results by working with first-party data and automating integrations with biddable media platforms. [Get to Know Us](https://18digital.ca/contact-us?hsLang=en) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/product_jobbies_2.png) ![cookieless_targeting](https://18digital.ca/hubfs/Services/Data_and_analytics/cookieless_targeting.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/product_jobbies_2.png) ![cookieless_targeting](https://18digital.ca/hubfs/Services/Data_and_analytics/cookieless_targeting.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/blue_lady_background_jobbies%20(1).png) ![CRM_audit](https://18digital.ca/hubfs/CRM_audit.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/blue_lady_background_jobbies%20(1).png) ![CRM_audit](https://18digital.ca/hubfs/CRM_audit.png) ##### CRM BACKBONE OPTIMIZATION SOLUTIONS ## CRM AUDIT Your CRM and data infrastructure are the backbone of your marketing efforts. By conducting comprehensive audits to assess data quality, we can identify opportunities for improvement and ensure compliance with industry standards and regulations. In the cookieless world of the future, a well-structured and organized CRM will become critical. [Get to Know Us](https://18digital.ca/contact-us?hsLang=en) ##### STREAMLINED DATA COLLECTION ## GA4 & TAG MANAGER CONFIGURATION Google Analytics 4 (GA4) and Tag Manager are crucial in tracking and analyzing website data. However, it would be fair to say that Google hasn’t gone out of its way to make setting up and configuring GA4 and Tag Manager straightforward. We have experience and expertise in setting up GA4 accounts and Tag Manager containers to configure profiles, data streams, events and more to collect the data that can be used to drive results.  [Get to Know Us](https://18digital.ca/contact-us?hsLang=en) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/product_jobbies_2.png) ![GA_4_configuration](https://18digital.ca/hubfs/Services/Data_and_analytics/GA_4_configuration.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/product_jobbies_2.png) ![GA_4_configuration](https://18digital.ca/hubfs/Services/Data_and_analytics/GA_4_configuration.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/product_jobbies_3.png) ![Dashboard](https://18digital.ca/hubfs/Services/Data_and_analytics/Dashboard.png) ![About Headshot Example](https://18digital.ca/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/theme-challenge/images/product_jobbies_3.png) ![Dashboard](https://18digital.ca/hubfs/Services/Data_and_analytics/Dashboard.png) ##### DATA VISUALIZATION TOOLS ## CUSTOM DASHBOARDS Once GA4 is configured and the correct data is collected, it is essential to visualize data to draw actionable insights.   Our team builds custom dashboards that enable brands to quickly and easily understand customer behaviour and make decisions and changes to enhance the customer experience. [Get to Know Us](https://18digital.ca/contact-us?hsLang=en) ## GET MORE OUT OF YOUR DATA TODAY Ready to harness the power of data and analytics to propel your business forward? Let's unlock valuable insights, optimize your campaigns and drive measurable results together. [Get Started](https://18digital.ca/contact-us?hsLang=en) [![White out landscape](https://18digital.ca/hs-fs/hubfs/White%20out%20landscape.png?width=300&height=106&name=White%20out%20landscape.png "White out landscape")](https://18digital.ca/?hsLang=en) [![HubSpot Email Marketing Certificate](https://hubspot-credentials-na1.s3.amazonaws.com/prod/badges/user/e37d78980b1743e1b9c93619611026ba.png)](https://app.hubspot.com/academy/achievements/nfnvjb8q/en/1/barry-holder/email-marketing)[ ![HubSpot Inbound Marketing Certificate](https://hubspot-credentials-na1.s3.amazonaws.com/prod/badges/user/a3bba5f190824f4f845003430aac6deb.png)  ![Google Ads Search Certificate](https://18digital.ca/hs-fs/hubfs/Homepage/16692030476507846323162302235838.png?width=75&height=75&name=16692030476507846323162302235838.png)](https://app.hubspot.com/academy/achievements/53p4r32d/en/1/barry-holder/inbound-marketing) [![Adobe Certified Professional](https://18digital.ca/hs-fs/hubfs/951e90ca-6080-11f0-9b2a-42010a400fc3_badge.png?width=75&height=75&name=951e90ca-6080-11f0-9b2a-42010a400fc3_badge.png)](https://certification.adobe.com/credential/verify/951e90ca-6080-11f0-9b2a-42010a400fc3)   [Follow us on LinkedIn](https://www.linkedin.com/company/18digital) ### Expertise - [Digital Strategy](https://18digital.ca/digital-strategy) - [Marketing Operations & Automation](https://18digital.ca/marketing-automation) - [Data & Analytics](https://18digital.ca/data-analytics) ### 18 Digital - [About 18 Digital](https://18digital.ca/about-us) - [Contact](https://18digital.ca/contact-us) ### Resources - [Downloads](https://18digital.ca/downloads) - [Blog](https://18digital.ca/blog) ©2025,  18 Digital Inc. All Rights Reserved. | [Privacy Policy](https://18digital.ca/privacy-policy?hsLang=en)