Using Data to Unlock Insights

We are helping businesses to drive results through informed decision-making by leveraging raw data to gain actionable insights.

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UNLOCKING THE VALUE IN DATA

Using Data for Better Customer Insights

Data is one of the most valuable assets a company holds.  However, brands need a clear strategy to use that data to produce actionable insights and unlock the value within the numbers. 

By taking a deep dive into data sets, we can reconcile data with an overarching digital strategy to provide a full joined-up view of customer behaviour and turn data into stories that can help fuel brand positioning, campaigns, marketing tactics and more. 

About Headshot Example Data reconciliation image
About Headshot Example Data reconciliation image
DATA DRIVERN BEHAVIOURAL INSIGHTS

DATA RECONCILIATION

There are many ways to gain insights into customer behaviour, such as surveys and focus groups, which provide valuable qualitative data points.  

By layering data from websites, ad performance, broader market trends, and more, brands can gain a much broader and richer view of customer motivations and understand blockers and objections. 

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PRIVACY-COMPLIANT AUDIENCE TARGETING

COOKIELESS TARGETING

As privacy restrictions tighten globally, brands must find new ways to target ads to relevant audiences.

We can open up new markets and drive performance and results by working with first-party data and automating integrations with biddable media platforms.

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About Headshot Example cookieless_targeting
About Headshot Example cookieless_targeting
About Headshot Example CRM_audit
About Headshot Example CRM_audit
CRM BACKBONE OPTIMIZATION SOLUTIONS

CRM AUDIT

Your CRM and data infrastructure are the backbone of your marketing efforts. By conducting comprehensive audits to assess data quality, we can identify opportunities for improvement and ensure compliance with industry standards and regulations. In the cookieless world of the future, a well-structured and organized CRM will become critical.

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STREAMLINED DATA COLLECTION

GA4 & TAG MANAGER CONFIGURATION

Google Analytics 4 (GA4) and Tag Manager are crucial in tracking and analyzing website data. However, it would be fair to say that Google hasn’t gone out of its way to make setting up and configuring GA4 and Tag Manager straightforward.

We have experience and expertise in setting up GA4 accounts and Tag Manager containers to configure profiles, data streams, events and more to collect the data that can be used to drive results. 

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About Headshot Example GA_4_configuration
About Headshot Example GA_4_configuration
About Headshot Example Dashboard
About Headshot Example Dashboard
DATA VISUALIZATION TOOLS

CUSTOM DASHBOARDS

Once GA4 is configured and the correct data is collected, it is essential to visualize data to draw actionable insights.  

Our team builds custom dashboards that enable brands to quickly and easily understand customer behaviour and make decisions and changes to enhance the customer experience.

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GET MORE OUT OF YOUR DATA TODAY

Ready to harness the power of data and analytics to propel your business forward? Let's unlock valuable insights, optimize your campaigns and drive measurable results together.

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