Strategic Insights for Digital Growth

Crafting Tailored Strategies to Elevate Your Brand

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INSIGHT-LED DIGITAL STRATEGY

Unlocking Success Through Digital Strategies

Welcome to 18 Digital, where digital strategy meets tangible results. We believe in harnessing the power of data and insights to craft bespoke strategies tailored to each brand or project’s unique needs. Our approach is centred around driving measurable outcomes, ensuring every plan we deliver is more than a roadmap but a pathway to digital success.

About Headshot Example Demand_generation_example
About Headshot Example Demand_generation_example
DEMAND GENERATION STRATEGIES

DRIVING MQLs & SQLs

Generating demand and driving leads in a competitive environment requires a strategic approach. By leveraging data-driven insights to identify the ideal audience and develop an ICP, we can craft engaging campaigns and optimize channels to drive leads and conversions effectively.

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DIGITAL MEDIA PLANNING

Strategic Ad Optimization

Effective digital media planning is the cornerstone of successful campaigns. Our team combines industry expertise with cutting-edge tools to identify the most relevant channels, optimize ad spend, and maximize ROI for digital media campaigns.

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About Headshot Example Media_planning
About Headshot Example Media_planning
About Headshot Example Messaging_workshop
About Headshot Example Messaging_workshop
BRAND MESSAGING WORKSHOPS

Crafting Brand Stories

We understand the importance of a compelling brand message. We facilitate workshops that delve deep into understanding the brand essence, values, and target audience to craft messaging strategies that resonate and differentiate in today's crowded digital marketplace.

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USER JOURNEY MAPPING

Optimizing Touchpoints

Understanding the user journey is crucial for delivering exceptional digital experiences. By analyzing data and leveraging user and market research, we can map out every touchpoint, identify pain points, and optimize the user journey for maximum impact during critical moments of truth.

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About Headshot Example User_journey
About Headshot Example User_journey
About Headshot Example mobile_email_example
About Headshot Example mobile_email_example
EMAIL MARKETING STRATEGIES

Engagement-Focussed Campaigns

Email remains one of the most powerful tools in a marketer's arsenal. We design personalized, data-driven email marketing strategies that engage your audience, nurture leads, and drive conversions across the customer journey.

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PRODUCT MARKETING STRATEGY

Maximize Product Adoption

Are you launching a new product or service? Our team is experienced in creating product marketing strategies and go-to-market plans that generate buzz, drive adoption, and position the offering for market success.

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About Headshot Example Product_example
About Headshot Example Product_example

Our Insight-Led Process

STEP 1

Discovery

Gain a deep understanding of the market, customer base, and overarching value proposition. Identify any insight gaps and conduct an in-depth audit of brand assets and digital estate, including SEO, social profiles, and other marketing assets.

STEP 2

User Research

Either undertake or analyze customer research and detailed market analysis to understand the brand positioning.  Detailed competitor analysis to understand opportunities in the market place.

STEP 3

ICP Development

Distil discovery and research work into concise ICP and personas, articulating problems to solve, benefits, customer motivations and brand messaging.

STEP 4

Strategy development

Develop a strategy deck and marketing plan that pull parts together, providing the brand with a roadmap and playbook to set up for success. 

STEP 5

Measure and iterate

No strategy exists in a vacuum. As the plans and tactics are executed, measure results and refine the strategy with the real-world performance and data.

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PEOPLE LIKE WORKING WITH US

Some of the brands we've helped

Fisher Law
Katipult
SmartBe
CNF

Ready to transform your digital presence

Let's start crafting your tailored strategy. Contact us today, and let's embark on a journey to elevate your brand in the digital landscape.

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